Insights are the foundation of commercial innovation.  An insight is ideally a customer frustration, need, desire, or emerging trend that is yet to be capitalized on.

From a reinvention perspective an insight is a truth (ideally a human one) that helps to unlock a problem or barrier.

What your customer is believing right now is a powerful place to discover an insight.

This video and download flowchart will help you to discover that next big INSIGHT!

Cheers,

Nils

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